Public Relations History: Theory, Practice, and Profession
1st Edition
by Cayce Myers (Author)
This
book presents a unique overview of public relations history, tracing
the development of the profession and its practices in a variety of
sectors, ranging from politics, education, social movements, and
corporate communication to entertainment.
Author Cayce Myers
examines the institutional pressures, including financial, legal, and
ethical considerations, that have shaped public relations and have led
to the parameters in which the practice is executed today, exploring the
role that underrepresented groups and sectors (both in the U.S. and
internationally) played in its formation. The book presents the
diversity and nuance of public relations practice while also providing a
cohesive narrative that engages readers in the complex development of
this influential profession.
Public Relations History is an
excellent resource for upper-level undergraduate and graduate courses
covering public relations theory, management, and administration; mass
communication history; and media history.
DETAILS:
Year: 2021
Pages: 186
Language: English
Format: PDF
Publisher: Routledge
ISBN-10: 1138491411, 1138491403
ISBN-13: 978-1138491410, 978-1138491403, 9781138491410, 9781138491403
ASIN: B08CQFWN87
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