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Competitive Drivers for Improving Future Business Performance



1st edition 

by Carlos Martins (Author, Editor), Paula Rodrigues (Editor) 

The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult.

Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.

Year: 2021
Pages: 288
Language: English
Format: PDF
Size: 7 MB
Publisher: IGI Global
ISBN-10: 1799818438
ISBN-13: 978-1799818434
Tag: Download Book Competitive Drivers for Improving Future Business Performance